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Home > About Blue Cross

About Blue Cross

- Company Profile
Blue Cross (Asia-Pacific) Insurance Limited ("Blue Cross") is a subsidiary of AIA Group Limited. With over 50 years of operational experience in the insurance industry, Blue Cross provides a comprehensive range of products and services including medical, travel, and general insurance, which cater to the needs of both individual and corporate customers.Blue Cross distributes its products through various channels, including AIA agency force, online platform, direct sales, BEA network, insurance agents and brokers, as well as travel agencies.

In 2024, Blue Cross is assigned financial strength rating of A+ (stable outlook) and issuer credit rating of A+ (stable outlook) by S&P Global Ratings.
 
- Company News
Blue Cross Home Insurance Survey: Over 70% Recognise Its Importance, Yet Nearly 60% Remain Uninsured
Upgraded “HomeSafe Protection Plus” Launched to Strengthen Protection Awareness Through Brand Campaign
Blue Cross Rolls Out “Just Right” Campaign to Address Diverse Needs of Young Hongkongers (June 2025)
Blue Cross Collaborates with GBA Healthcare Institutions (June 2025)
Blue Cross Announces the Results of a Survey of Young People’s Travel Habits and Preferences, as well as their Level of Protection Awareness (February 2025)
Blue Cross and Public Bank Sign Agreement on Bancassurance Partnership (December 2024)
more >
- Corporate Social Responsibility
Blue Cross has been the Official Insurance Partner of Dogathon 2023 (March 2023)
Happy TEEN Full of FUN 2022 – Pastry Chef Programme Concludes with Closing Ceremony (March 2023)
Blue Cross Supports Happy TEEN Full of FUN 2022 – Pastry Chef Programme (August 2022)
Blue Cross Supports Happy TEEN Full of FUN “Technology x Creativity” Programme 2020/21 (November 2021)
Blue Cross’ Volunteers Visits Happy TEEN Full of FUN Programme Participants During Pandemic (July 2020)
more >
- Our Support for Local Sports
Blue Cross Supported the “Hong Kong Open Fencing Championships” for the 8th Consecutive Year (November 2023)
BEA and Blue Cross Insurance — Title Sponsors of the 2022 Hong Kong Open Fencing Championships (November 2022)
Blue Cross Insurance Supported the “Hong Kong Open Fencing Championships” for the 6th Consecutive Year (November 2021)
Blue Cross Joins Hands with Hong Kong Fencing Association to Kick-off Blue Cross Insurance 2021 Hong Kong Open Fencing Championships (November 2021)
Blue Cross Sponsors “Fencing Inspires” Training Programme (September 2019)
more >
- News Room
Survey: Fire and Water Leaks Worry Hong Kongers
But Nearly One-Quarter Embrace Optimism Bias
Over 70% See Importance, Yet 60% Stay Uninsured
Blue Cross Strengthens Awareness with Upgraded “HomeSafe Protection Plus”
(1 Apr 2026)
Blue Cross Introduces “Bear Attack Additional Coverage” to Safeguard Travellers
Offers HK$50 Coupon for SmartClub Members
(19 Nov 2025)
Blue Cross Drives Excellence Through Customer-Centric Innovation
Receives industry accolades for claims management and digital transformation
Achieves top customer NPS ranking and strong business growth of 24%
(11 Nov 2025)
Blue Cross Collaborates with GBA Healthcare Institutions to Build an End-to-End, Seamless and High-Quality Cross-Border Healthcare Ecosystem (4 Jun 2025)
more >
- In the News
Date Title Media
2 April 2026
藍十字升級家居保 瞄準年輕代
Hong Kong Economic Journal
2 April 2026
家居保險｜藍十字調查揭港人認知落差　七成感重要惟六成無投保
HK01
1 April 2026
Blue Cross' gross written premium up 14 percent in 2025, upgrades home insurance
The Standard
1 April 2026
四分一港人對家居意外心存僥倖 調查：逾八成租客無買家居保
Sing Tao Headline
1 April 2026
調查：港人對家居意外風險意識提升 但認知與行動之間存在巨大落差
Ming Pao Finance
11 November 2025
藍十字「以客為本」創新推動卓越成就
AM730
11 November 2025
藍十字「以客為本」創新推動卓越成就
Etnet
more >
- Video Review

Individual Medical Series – Hospital Income Plan Plus

Individual Medical Series – Job Changer Medication Protection

Individual Medical Series – Dental Plan & All-in-One Outpatient Insurance

Individual Medical Series – VHIS Dynasty Insurance
more >
- Company Awards
10Life 5-Star Travel Insurance Award (2026)
Conferred by 10Life
Hong Kong Insurance Awards – Top 3 Finalist for Outstanding Claims Management Award (General Insurance) and Excellence in Digital Transformation Award (General Insurance) (2025) Conferred by the Hong Kong Federation of Insurers
Excellence in Living Smart Award – Chill Out Category (2024) Conferred by MingPao.com
U Travel Awards – The Most Favorite Travel Insurance Award (2024) Conferred by U Magazine
Hong Kong Insurance Awards – Top 3 Finalist for the Most Innovative Product/Service Award and Excellence in Digital Transformation Award (2024) Conferred by the Hong Kong Federation of Insurers
Gotrip Gomedal Travel Insurance Award (2024) & GOtrip Travel Awards - Favourite Travel Insurance Company (2020-2023) Voted by the readers of GOtrip
Your Choice @ Focus – Hong Kong White Collar’s Most Favourite “Digital Personal Insurance” (2022 & 2023) and “Travel & General Insurance” Brand Awards (2017 & 2019) Conferred by Focus Media Hong Kong
Hong Kong Insurance Awards – Top 3 Finalist for Outstanding Integrated Marketing Strategies Award (2023)
conferred by the Hong Kong Federation of Insurers
Digital Insurance Awards – The Most Comprehensive Travel Insurance Award (2023)
conferred by HoldCover
Privacy-Friendly Awards – Silver Award (2023)
conferred by The Office of the Privacy Commissioner for Personal Data
Greater Bay Area Insurance Awards – Hong Kong and Macau - Outstanding Travel Insurance Product Award & Outstanding Commercial Insurance Award (2023)
Conferred by Metro Finance
Sing Tao Service Awards – Travel Insurance Products & Home Insurance Products categories (2022)
Conferred by Sing Tao Daily
Caring Company
(2008-2025)
Conferred by the Hong Kong Council of Social Service
(15 consecutive years)
Hong Kong Insurance
Awards – Outstanding
Initiative on Community
Health Crisis Award (2021)
Conferred by Hong Kong
Federation of Insurers
Hong Kong Insurance Awards – Outstanding Claims Management Award (2020)
Conferred by Hong Kong Federation of Insurers
SportsHour Company and CO-FIT Best Practice Showcase Recognised Company (2021) Conferred by the InspiringHK Sports Foundation
Headline No. 1 Pet Insurance Service Award (2021-2022)
Conferred by Headline Daily
Social Capital Builder Logo Award
(2018-24)
Conferred by the Community Investment and Inclusion Fund of the Labour and Welfare Bureau
Good MPF Employer 7 Years (2014-2021), MPF Support Award and e-Contribution Award
Conferred by the Mandatory Provident Fund Schemes Authority
Manpower Developer(2020)
Conferred by Employees Retraining Board
Good Employer Charter(2018 & 2020)
Conferred by Labour Department
Family-friendly Good Employer(2020)
Conferred by Labour Department
Hong Kong Outstanding Corporate Citizenship Logo in the Enterprise and Volunteer Categories
(2019-2020)
Conferred by the Hong Kong Productivity Council
《Sky Post》Banking & Finance Awards
Excellence Award for Travel Insurance Product (2019) & Online Marketing of Travel Insurance Product (2018)
Conferred by Sky Post
Headline No. 1 Pet Insurance Service Award (2021-2022)
Conferred by Headline Daily
IFTA Fintech Achievement Award 2018 - Insur-Tech Platinum Award
(2018)
Conferred by Institute of Financial Technologists of Asia Limited
Weekend Weekly The Most Favorite Travel Insurance Award
(2005-2017)
Voted by the readers of Weekend Weekly Magazine, Hong Kong
(13 consecutive years)
Metro Radio Hong Kong Digital Brand Awards – Outstanding Online Travel Insurance Services
(2017)
Conferred by Metro Radio
Smart Parent's Choice Brand Awards
– Home Insurance
(2017)
Conferred by Smart Parents
Flyagain.la! My Favourite Travel Brand Awards – The most Favourite
Travel Insurance
(2015)
Voted by the Facebook fans of Flyagain.la!
Community Investment and Inclusion Fund Social Capital Corporate Volunteer Challenge – Most Caring Award
(2015)
Conferred by Labour and Welfare Bureau
Capital Magazine Outstanding Enterprise Awards – Medical and General Insurance
(2012-2015)
Conferred by Capital Magazine
Metro Finance & Metro Finance Digital Radio Hong Kong Leaders’ Choice – Excellent Brand of Travel Insurance
(2015)
Conferred by Metro Finance Radio
Benchmark Wealth Management Awards HealthCare Product (Insurance)
- Outstanding Achiever (2014)
- Best-in-Class (2013)
Conferred by Benchmark Magazine
Benchmark Wealth Management Awards Product and Service Innovation (Insurance)
- Outstanding Achiever (2014)
- Best-in-Class (2013)
Conferred by Benchmark Magazine
Benchmark Wealth Management Awards Online Usability (Insurance) - Outstanding Achiever
(2013 & 2014)
Conferred by Benchmark Magazine
e-zone e-brand awards The Best of Online Insurance Service Provider
(2014)
Conferred by e-zone
TVB Most Popular TV Commercial Awards
Info-service
(2012)
Conferred by Television Broadcasts Limited
Capital Weekly PRO Choice Awards – Medical and General Insurance
(2009-2011)
Conferred by Capital Weekly Magazine
Quality Life Awards Quality Insurance Service Award
(2008, 2009 & 2011)
Conferred by Lisa Magazine
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