Latest News |
Latest NewsFollowing the unexpected Black Rainstorm on 7 to 8 September 2023 resulting in significant damage to properties, we have tailor-made a simplified claims procedure for affected customers. For details, please click here. With a series of Blue Cross travel insurance plans, you can get prepared for your trip as normal travel resumes. For information of travel protection under COVID-19, please click here. |
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Blue Cross Insurance Product |
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About Blue Cross
About Blue Cross
- Company Profile
Blue Cross (Asia-Pacific) Insurance Limited ("Blue Cross") is a subsidiary of AIA Group Limited. With over 50 years of operational experience in the insurance industry, Blue Cross provides a comprehensive range of products and services including medical, travel, and general insurance, which cater to the needs of both individual and corporate customers.
Blue Cross distributes its products through various channels, including AIA agency force, online platform, direct sales, BEA network, insurance agents and brokers, as well as travel agencies.
In 2023, Blue Cross is assigned the Financial Strength Rating of A (Excellent) and the Long-Term Issuer Credit Rating of “a+” (Excellent) by AM Best, a global full-service credit rating firm specialising in the financial service industry. . For the latest rating, please access www.ambest.com .
In 2023, Blue Cross is assigned the Financial Strength Rating of A (Excellent) and the Long-Term Issuer Credit Rating of “a+” (Excellent) by AM Best, a global full-service credit rating firm specialising in the financial service industry. . For the latest rating, please access www.ambest.com .
- Company News

Blue Cross Scooped Two Awards at GBA Insurance Awards (June 2023)

Blue Cross Unveils “Just Right” Brand Campaign (May 2023)

Blue Cross Won Two General Insurance Awards at the Sing Tao Service Awards 2022 (March 2023)

Blue Cross kicks off agency force collaboration and expands sales network with AIA Hong Kong financial planners for all-round general insurance products and launches “TravelElite” – first travel insurance plan exclusively sold via AIA Hong Kong (November 2022)

Blue Cross Wins Outstanding Initiative on Community Health Crisis Award (October 2021)
- Corporate Social Responsibility

Blue Cross has been the Official Insurance Partner of Dogathon 2023 (March 2023)

Happy TEEN Full of FUN 2022 – Pastry Chef Programme Concludes with Closing Ceremony (March 2023)

Blue Cross Supports Happy TEEN Full of FUN 2022 – Pastry Chef Programme (August 2022)

Blue Cross Supports Happy TEEN Full of FUN “Technology x Creativity” Programme 2020/21 (November 2021)

Blue Cross’ Volunteers Visits Happy TEEN Full of FUN Programme Participants During Pandemic (July 2020)
- Our Support for Local Sports

BEA and Blue Cross Insurance — Title Sponsors of the 2022 Hong Kong Open Fencing Championships (November 2022)

Blue Cross Insurance Supported the “Hong Kong Open Fencing Championships” for the 6th Consecutive Year (November 2021)

Blue Cross Joins Hands with Hong Kong Fencing Association to Kick-off Blue Cross Insurance 2021 Hong Kong Open Fencing Championships (November 2021)

Blue Cross Sponsors “Fencing Inspires” Training Programme (September 2019)

Blue Cross Insurance Supported the “Hong Kong Open Fencing Championships” for the 5th Consecutive Year (December 2019)
- News Room
- In the News
Date | Title | Media |
9 June 2023 |
藍十字旅遊保勁升8倍 對焦年輕人市場
|
Economic Digest |
30 May 2023 |
藍十字首季旅遊保業務飆8倍
|
Oriental Daily |
30 May 2023 |
Blue Cross and Uth Creative partner up to launch brand campaign to appeal to younger audience
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MARKETING-INTERACTIVE |
29 May 2023 |
藍十字首季旅遊保險業務飆升8倍
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Hong Kong Economic Journal |
29 May 2023 |
保企動態|藍十字首季旅遊保險業務飆8倍
|
AM730 |
22 January 2023 |
寵物保險
|
TVB News |
27 August 2021 |
Blue Cross緊貼市場走勢 開創寵物多元化保險領導業界
|
Headline Daily |
- Video Review
- Company Awards

Greater Bay Area Insurance Awards – Hong Kong and Macau - Outstanding Travel Insurance Product Award & Outstanding Commercial Insurance Award (2023)
Conferred by Metro Finance
Conferred by Metro Finance

Sing Tao Service Awards – Travel Insurance Products & Home Insurance Products categories (2022)
Conferred by Sing Tao Daily
Conferred by Sing Tao Daily

GOtrip Travel Awards - Favourite Travel Insurance Company
(2020-2023)
Voted by the readers of GOtrip
(2020-2023)
Voted by the readers of GOtrip

Caring Company
(2008-2023)
Conferred by the Hong Kong Council of Social Service
(15 consecutive years)
(2008-2023)
Conferred by the Hong Kong Council of Social Service
(15 consecutive years)

Hong Kong Insurance
Awards – Outstanding
Initiative on Community
Health Crisis Award (2021)
Conferred by Hong Kong
Federation of Insurers
Awards – Outstanding
Initiative on Community
Health Crisis Award (2021)
Conferred by Hong Kong
Federation of Insurers

Hong Kong Insurance Awards – Outstanding Claims Management Award (2020)
Conferred by Hong Kong Federation of Insurers
Conferred by Hong Kong Federation of Insurers

SportsHour Company and CO-FIT
Best Practice Showcase Recognised Company (2021)
Conferred by the InspiringHK Sports Foundation

Your Choice @ Focus – Hong Kong White Collar’s Most Favourite “Digital Personal Insurance” (2022) and “Travel & General Insurance” Brand Awards (2017 & 2019)
Conferred by Focus Media Hong Kong
Conferred by Focus Media Hong Kong

Headline No. 1 Pet Insurance Service Award (2021-2022)
Conferred by Headline Daily
Conferred by Headline Daily

Grand Award of Joyful@Healthy Workplace Best Practices Award (Enterprise/Organisation Category)
(2019-2022)
Conferred by the Department of Health, the Labour Department and the Occupational Safety & Health Council
(2019-2022)
Conferred by the Department of Health, the Labour Department and the Occupational Safety & Health Council

Social Capital Builder Logo Award
(2018-24)
Conferred by the Community Investment and Inclusion Fund of the Labour and Welfare Bureau
(2018-24)
Conferred by the Community Investment and Inclusion Fund of the Labour and Welfare Bureau

Good MPF Employer 7 Years (2014-2021), MPF Support Award and e-Contribution Award
Conferred by the Mandatory Provident Fund Schemes Authority
Conferred by the Mandatory Provident Fund Schemes Authority

Manpower Developer(2020)
Conferred by Employees Retraining Board
Conferred by Employees Retraining Board

Good Employer Charter(2018 & 2020)
Conferred by Labour Department
Conferred by Labour Department

Family-friendly Good Employer(2020)
Conferred by Labour Department
Conferred by Labour Department

Hong Kong Outstanding Corporate Citizenship Logo in the Enterprise and Volunteer Categories
(2019-2020)
Conferred by the Hong Kong Productivity Council
(2019-2020)
Conferred by the Hong Kong Productivity Council

《Sky Post》Banking & Finance Awards
Excellence Award for Travel Insurance Product (2019) & Online Marketing of Travel Insurance Product (2018)
Conferred by Sky Post
Excellence Award for Travel Insurance Product (2019) & Online Marketing of Travel Insurance Product (2018)
Conferred by Sky Post

IFTA Fintech Achievement Award 2018 - Insur-Tech Platinum Award
(2018)
Conferred by Institute of Financial Technologists of Asia Limited
(2018)
Conferred by Institute of Financial Technologists of Asia Limited

Weekend Weekly The Most Favorite Travel Insurance Award
(2005-2017)
Voted by the readers of Weekend Weekly Magazine, Hong Kong
(13 consecutive years)
(2005-2017)
Voted by the readers of Weekend Weekly Magazine, Hong Kong
(13 consecutive years)

Metro Radio Hong Kong Digital Brand Awards –
Outstanding Online Travel Insurance Services
(2017)
Conferred by Metro Radio
(2017)
Conferred by Metro Radio

Smart Parent's Choice Brand Awards
– Home Insurance
(2017)
Conferred by Smart Parents
– Home Insurance
(2017)
Conferred by Smart Parents

Flyagain.la! My Favourite Travel Brand Awards –
The most Favourite
Travel Insurance
(2015)
Voted by the Facebook fans of Flyagain.la!
Travel Insurance
(2015)
Voted by the Facebook fans of Flyagain.la!

Community Investment and Inclusion Fund
Social Capital Corporate Volunteer Challenge –
Most Caring Award
(2015)
Conferred by Labour and Welfare Bureau
(2015)
Conferred by Labour and Welfare Bureau

Capital Magazine Outstanding Enterprise Awards – Medical and General Insurance
(2012-2015)
Conferred by Capital Magazine
(2012-2015)
Conferred by Capital Magazine

Metro Finance & Metro Finance Digital Radio Hong Kong Leaders’ Choice – Excellent Brand of
Travel Insurance
(2015)
Conferred by Metro Finance Radio
(2015)
Conferred by Metro Finance Radio

Benchmark Wealth
Management Awards
HealthCare Product (Insurance)
- Outstanding Achiever (2014)
- Best-in-Class (2013)
Conferred by Benchmark Magazine
- Outstanding Achiever (2014)
- Best-in-Class (2013)
Conferred by Benchmark Magazine

Benchmark Wealth
Management Awards
Product and Service Innovation (Insurance)
- Outstanding Achiever (2014)
- Best-in-Class (2013)
Conferred by Benchmark Magazine
- Outstanding Achiever (2014)
- Best-in-Class (2013)
Conferred by Benchmark Magazine

Benchmark Wealth
Management Awards
Online Usability (Insurance)
- Outstanding Achiever
(2013 & 2014)
Conferred by Benchmark Magazine
(2013 & 2014)
Conferred by Benchmark Magazine

e-zone e-brand awards
The Best of Online Insurance Service Provider
(2014)
Conferred by e-zone
(2014)
Conferred by e-zone

TVB Most Popular TV Commercial Awards
Info-service
(2012)
Conferred by Television Broadcasts Limited
Info-service
(2012)
Conferred by Television Broadcasts Limited

Capital Weekly PRO Choice Awards – Medical and General Insurance
(2009-2011)
Conferred by Capital Weekly Magazine
(2009-2011)
Conferred by Capital Weekly Magazine

Quality Life Awards
Quality Insurance Service Award
(2008, 2009 & 2011)
Conferred by Lisa Magazine
(2008, 2009 & 2011)
Conferred by Lisa Magazine

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About Blue Cross
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Contact Us
Tel : (852) 2839 6333(852) 2839 6333 Email : cs@bluecross.com.hk Fax : (852) 2263 7517 Customer Service Hours
Monday to Friday
9:00am - 5:30pmClosed on Saturday, Sunday and Public Holidays Address
29/F, BEA Tower
Millennium City 5
418 Kwun Tong Road, Kwun Tong
Kowloon, Hong Kong -
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