Blue Cross Insurance Product
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About Blue Cross

- Company Profile
Blue Cross (Asia-Pacific) Insurance Limited ("Blue Cross") is a subsidiary of AIA Group Limited. With over 50 years of operational experience in the insurance industry, Blue Cross provides a comprehensive range of products and services including medical, travel, and general insurance, which cater to the needs of both individual and corporate customers. Blue Cross distributes its products through various channels, including AIA agency force, online platform, direct sales, BEA network, insurance agents and brokers, as well as travel agencies.

In 2023, Blue Cross is assigned the Financial Strength Rating of A (Excellent) and the Long-Term Issuer Credit Rating of “a+” (Excellent) by AM Best, a global full-service credit rating firm specialising in the financial service industry. . For the latest rating, please access www.ambest.com .
 
- Company News
Blue Cross Scooped Two Awards at GBA Insurance Awards (June 2023)
Blue Cross Unveils “Just Right” Brand Campaign (May 2023)
Blue Cross Won Two General Insurance Awards at the Sing Tao Service Awards 2022 (March 2023)
Blue Cross kicks off agency force collaboration and expands sales network with AIA Hong Kong financial planners for all-round general insurance products and launches “TravelElite” – first travel insurance plan exclusively sold via AIA Hong Kong (November 2022)
Blue Cross Wins Outstanding Initiative on Community Health Crisis Award (October 2021)
more >
- Corporate Social Responsibility
Blue Cross has been the Official Insurance Partner of Dogathon 2023 (March 2023)
Happy TEEN Full of FUN 2022 – Pastry Chef Programme Concludes with Closing Ceremony (March 2023)
Blue Cross Supports Happy TEEN Full of FUN 2022 – Pastry Chef Programme (August 2022)
Blue Cross Supports Happy TEEN Full of FUN “Technology x Creativity” Programme 2020/21 (November 2021)
Blue Cross’ Volunteers Visits Happy TEEN Full of FUN Programme Participants During Pandemic (July 2020)
more >
- Our Support for Local Sports
BEA and Blue Cross Insurance — Title Sponsors of the 2022 Hong Kong Open Fencing Championships (November 2022)
Blue Cross Insurance Supported the “Hong Kong Open Fencing Championships” for the 6th Consecutive Year (November 2021)
Blue Cross Joins Hands with Hong Kong Fencing Association to Kick-off Blue Cross Insurance 2021 Hong Kong Open Fencing Championships (November 2021)
Blue Cross Sponsors “Fencing Inspires” Training Programme (September 2019)
Blue Cross Insurance Supported the “Hong Kong Open Fencing Championships” for the 5th Consecutive Year (December 2019)
more >
- News Room
Blue Cross Optimistic on Medical and General Insurance Market
Launches Large-Scale “Just Right” Brand Campaign to Set New Standards for Budget, Timing and Protection for Customers
Travel Insurance Soared Eight-Fold in the First Quarter (29 May 2023)
Blue Cross Launches HomeElite
Coverage for Household Contents up to HK$1,300,000
Incorporating Green Elements and Rewarding BEAM Plus Property with Supermarket e-Cash Coupons
(4 Apr 2023)
Blue Cross Kicks Off Agency Force Collaboration
Expands Sales Network with AIA Hong Kong Financial Planners for All-round General Insurance Products
Launches “TravelElite” – First Travel Insurance Plan Exclusively Sold via AIA Hong Kong
(7 Nov 2022)
BEA and Blue Cross Insurance — Title Sponsors of the 2022 Hong Kong Open Fencing Championships
Photography and memorabilia exhibition features Hong Kong elite fencers
(3 November 2022)
more >
- In the News
Date Title Media
9 June 2023
藍十字旅遊保勁升8倍 對焦年輕人市場
Economic Digest
30 May 2023
藍十字首季旅遊保業務飆8倍
Oriental Daily
30 May 2023
Blue Cross and Uth Creative partner up to launch brand campaign to appeal to younger audience
MARKETING-INTERACTIVE
29 May 2023
藍十字首季旅遊保險業務飆升8倍
Hong Kong Economic Journal
29 May 2023
保企動態｜藍十字首季旅遊保險業務飆8倍
AM730
22 January 2023
寵物保險
TVB News
27 August 2021
Blue Cross緊貼市場走勢 開創寵物多元化保險領導業界
Headline Daily
more >
- Video Review

Individual Medical Series – Hospital Income Plan Plus (December 2021)

Individual Medical Series – Job Changer Medication Protection (November 2021)

Individual Medical Series – Dental Plan & All-in-One Outpatient Insurance (October 2021)

Individual Medical Series – VHIS Dynasty Insurance (October 2021)
more >
- Company Awards
Greater Bay Area Insurance Awards – Hong Kong and Macau - Outstanding Travel Insurance Product Award & Outstanding Commercial Insurance Award (2023)
Conferred by Metro Finance
Sing Tao Service Awards – Travel Insurance Products & Home Insurance Products categories (2022)
Conferred by Sing Tao Daily
GOtrip Travel Awards - Favourite Travel Insurance Company
(2020-2023)
Voted by the readers of GOtrip
Caring Company
(2008-2023)
Conferred by the Hong Kong Council of Social Service
(15 consecutive years)
Hong Kong Insurance
Awards – Outstanding
Initiative on Community
Health Crisis Award (2021)
Conferred by Hong Kong
Federation of Insurers
Hong Kong Insurance Awards – Outstanding Claims Management Award (2020)
Conferred by Hong Kong Federation of Insurers
SportsHour Company and CO-FIT Best Practice Showcase Recognised Company (2021) Conferred by the InspiringHK Sports Foundation
Your Choice @ Focus – Hong Kong White Collar’s Most Favourite “Digital Personal Insurance” (2022) and “Travel & General Insurance” Brand Awards (2017 & 2019)
Conferred by Focus Media Hong Kong
Headline No. 1 Pet Insurance Service Award (2021-2022)
Conferred by Headline Daily
Grand Award of Joyful@Healthy Workplace Best Practices Award (Enterprise/Organisation Category)
(2019-2022)
Conferred by the Department of Health, the Labour Department and the Occupational Safety & Health Council
Social Capital Builder Logo Award
(2018-24)
Conferred by the Community Investment and Inclusion Fund of the Labour and Welfare Bureau
Good MPF Employer 7 Years (2014-2021), MPF Support Award and e-Contribution Award
Conferred by the Mandatory Provident Fund Schemes Authority
Manpower Developer(2020)
Conferred by Employees Retraining Board
Good Employer Charter(2018 & 2020)
Conferred by Labour Department
Family-friendly Good Employer(2020)
Conferred by Labour Department
Hong Kong Outstanding Corporate Citizenship Logo in the Enterprise and Volunteer Categories
(2019-2020)
Conferred by the Hong Kong Productivity Council
《Sky Post》Banking & Finance Awards
Excellence Award for Travel Insurance Product (2019) & Online Marketing of Travel Insurance Product (2018)
Conferred by Sky Post
IFTA Fintech Achievement Award 2018 - Insur-Tech Platinum Award
(2018)
Conferred by Institute of Financial Technologists of Asia Limited
Weekend Weekly The Most Favorite Travel Insurance Award
(2005-2017)
Voted by the readers of Weekend Weekly Magazine, Hong Kong
(13 consecutive years)
Metro Radio Hong Kong Digital Brand Awards – Outstanding Online Travel Insurance Services
(2017)
Conferred by Metro Radio
Smart Parent's Choice Brand Awards
– Home Insurance
(2017)
Conferred by Smart Parents
Flyagain.la! My Favourite Travel Brand Awards – The most Favourite
Travel Insurance
(2015)
Voted by the Facebook fans of Flyagain.la!
Community Investment and Inclusion Fund Social Capital Corporate Volunteer Challenge – Most Caring Award
(2015)
Conferred by Labour and Welfare Bureau
Capital Magazine Outstanding Enterprise Awards – Medical and General Insurance
(2012-2015)
Conferred by Capital Magazine
Metro Finance & Metro Finance Digital Radio Hong Kong Leaders’ Choice – Excellent Brand of Travel Insurance
(2015)
Conferred by Metro Finance Radio
Benchmark Wealth Management Awards HealthCare Product (Insurance)
- Outstanding Achiever (2014)
- Best-in-Class (2013)
Conferred by Benchmark Magazine
Benchmark Wealth Management Awards Product and Service Innovation (Insurance)
- Outstanding Achiever (2014)
- Best-in-Class (2013)
Conferred by Benchmark Magazine
Benchmark Wealth Management Awards Online Usability (Insurance) - Outstanding Achiever
(2013 & 2014)
Conferred by Benchmark Magazine
e-zone e-brand awards The Best of Online Insurance Service Provider
(2014)
Conferred by e-zone
TVB Most Popular TV Commercial Awards
Info-service
(2012)
Conferred by Television Broadcasts Limited
Capital Weekly PRO Choice Awards – Medical and General Insurance
(2009-2011)
Conferred by Capital Weekly Magazine
Quality Life Awards Quality Insurance Service Award
(2008, 2009 & 2011)
Conferred by Lisa Magazine
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